Why 91andUP?

For people who share the same drive for all things automotive, it's shocking to see the divide between us continue to exist. Regardless of preferring classics over exotics, late night canyon drives over track races, or even looks over performance... at the end of the day, we're all passionate about our cars, and fill 'em up with premium only... most of the times.

91andUP™ was founded in the summer of 2017 by Alex Ramone and Jin Hwang. Passionate about cars and its communities, they attended many gatherings and events, but quickly noticed the divide between motorsports enthusiasts: communities revolve around the type of car driven, rather than the passion we all share.

Since then, they have had one goal in mind: to bridge the gap, and build a global team of motorsports enthusiasts, regardless of the car driven. Since there’s a wide variety of cars that share the same attribute of running on premium fuel, there was only one name that made sense: 91andUP™.

Three years and countless conversations, with likeminded individuals, later, the founders determined there was another need in the community -- a healthier energy drink, specifically designed for all motorsports enthusiasts looking to kickstart their premium lifestyle: the Premium Fueling Beverage, topped off with only quality ingredients, including 170mg of natural caffeine, BCAAs, electrolytes, and CoQ10. Oh, did we mention that it contains 0 calories?

91andUP™ is more than just an energy drink; it’s a community built of a variety of lifestyles, cultures, ages, car builds... the list goes on, and we hope you join us.

Now go finish checking out our Premium Fueling Beverages, and anticipate the kickstart you needed in your life.

our debut at
AutoCon 2018

Shoutout to everyone who took a second to chat with us, to those who drove over 100 miles to support us, and especially to those who still f**k with us today.

Based in

Southern California, USA